Launch of Activity: Specialized Consulting and Provision of Tools for the Effective Dissemination of Innovation within Gradhoc’s Innovation Plan
Gradhoc Smart, committed to innovation and excellence in the industrial refrigeration sector, has launched a strategic initiative to enhance its team’s expertise in marketing and public relations. This effort is supported by the Galicia Food Cluster (Clusaga), a renowned organization dedicated to improving competitiveness and fostering development within Galicia’s food sector.
In this initial phase of the project, Clusaga will play a pivotal role by offering interactive and personalized advisory sessions tailored to the Gradhoc Smart team. These sessions will blend theory and practice, providing a comprehensive approach that enables participants to gain actionable insights into communication and marketing strategies specific to the industrial refrigeration sector. Clusaga’s experts will share strategic perspectives, relevant case studies, and digital tools designed to streamline the implementation of these tactics.
Furthermore, group dynamics and practical examples will ensure that Gradhoc Smart employees not only understand the concepts presented but also effectively integrate them into their daily operations. This initiative aims to equip the team to drive innovation more effectively, strengthening the visibility and dissemination of their ideas and projects in the marketplace.
This initiative is carried out under the InnovaPeme 2024 Program, funded by the Galician Innovation Agency (GAIN).
